Nice to meet you!
My name is Chao Luo. I’m a product designer based in the Bay Area. I have 5 years of experience working with startups and freelancing design projects. For the last 2.5 years, I designed @18Birdies as a Senior Product Designer.
I am currently looking for new opportunities.
18Birdies | Tournament+
This is a project about how to find the right problem to solve through user research. It's also a story about how data become the perfect advocate of UX, when there's a conflict between user experience and business goals.
18Birdies | Courses & Tee Times
This is a redesign project. I worked on combining two complex modules into one user-friendly flow. As a result, it drives more tee times orders. Inside the case study, I will tell how personas play an important part in design decision making.
18Birdies | Scorecard
This project is more about visual design that meets user's needs. It improved usability and social media publicity.
18Birdies | myPAR™
What if 18Birdies have a performance index? It presents a simple and clear chart to user, with a lot of work and some complex formulas behind the scene.
Badminton Court Online Booking
A personal project I designed for badminton enthusiasts. It helps user to discover badminton courts nearby and makes the booking process smooth.
Misc.
This is an archive. I put my previous design works here, including visual design, motion graphics and some experimental projects. Open it to see if anything could catch your eyes!
